Employer Branding Film Production

IWC Racing


Employer Branding Film Production

IWC Racing


IWC Schaffhausen

Elegance meets adrenaline.

Amidst the breathtaking backdrop of St. Moritz, two IWC Racing vintage cars engage in an exhilarating race on the frozen lake. Behind the wheel: the racer Laura Kraihamer, who chases across the icy terrain with precision and passion. A film that uniquely combines motorsport, luxury, and pure aesthetics.

A race - also in production.

For the production of this high-speed experience, we used state-of-the-art technology: onboard cameras for stunning driver perspectives, the Porsche Cayenne CINECAR for dynamic tracking shots, gimbals for perfect stability, and an FPV drone with Red Komodo for spectacular aerial shots. The greatest challenge? A tight filming window of only two hours on the heavily frequented lake. Additionally, a social media teaser was edited and published directly on set – precision not only on the racetrack, but also in post-production.

IWC Racing

IWC Schaffhausen

IWC Racing

IWC Schaffhausen

IWC Racing

IWC Schaffhausen

Behind the Scenes.

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Branded Content

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