Playfully save the world.
For Blöchlinger AG, we transformed the studio into a miniature world of building blocks and childlike imagination. The result was a spot where father and son prove amidst block towers and toy excavators: recycling is not child's play – but with the right dose of lightness, it's still an adventure.
Brick by brick.
Behind the scenes, it was said: cameras at the eye level of six-year-olds, creative chaos while building a city out of building blocks, and a team that, for a moment, would also like to be a child again. The insight? Sometimes, a pinch of childlike lightness is needed to make serious messages unforgettable.
